7cx Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 7cx ("7cx", "we", "us", "our"), operator of the online gaming and sports betting platform at 7cx.app, collects, uses, stores, discloses, and protects the personal data of users ("User", "you", "your") who register accounts, visit the 7cx website, or interact with 7cx services in any way.

7cx is committed to handling personal data responsibly and transparently. By registering an account with 7cx or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. This Policy should be read alongside the 7cx Terms & Conditions, which are incorporated by reference.

If you do not agree with the practices described in this Policy, you should not register an account or use the 7cx platform.

2. Data We Collect

7cx collects the following categories of personal data in the course of providing its services:

• Registration data: Full name, date of birth, email address, Pakistani mobile number, and a username selected at registration.
• Identity verification (KYC) data: Copies of government-issued identification documents (such as CNIC, passport, or driver's licence) and any supporting documentation requested for KYC compliance purposes.
• Financial data: Payment method details sufficient to process deposits and withdrawals, including mobile wallet identifiers (JazzCash, Easypaisa) and bank account references (HBL, UBL, Meezan Bank, Bank Alfalah). 7cx does not store full payment card numbers.
• Transaction data: Records of all deposits, withdrawals, bets, game play activity, and account balance changes.
• Technical data: IP address, device type, operating system, browser type, session duration, and platform usage patterns collected automatically when you access 7cx.
• Communication data: Records of correspondence between you and 7cx support, including live chat transcripts and email exchanges.
• Responsible gaming data: Records of any deposit limits, self-exclusion requests, cooling-off periods, or other responsible gaming tool activations.

3. How We Use Your Data

7cx uses the personal data it collects for the following purposes:

• Account management: Creating, maintaining, and securing your 7cx account; verifying your identity; processing your login requests.
• Service delivery: Processing deposits and withdrawals; providing access to games and betting markets; crediting and debiting account balances.
• Legal and regulatory compliance: Conducting KYC and AML (anti-money laundering) checks as required; age verification; compliance with applicable legal obligations.
• Customer support: Responding to support enquiries, resolving disputes, and communicating about your account status.
• Platform improvement: Analysing usage patterns to identify and fix technical issues, improve user experience, and develop new features.
• Fraud prevention and security: Detecting and preventing unauthorised account access, fraudulent transactions, and abuse of the platform.
• Responsible gaming: Monitoring account activity to identify potential problem gambling indicators; administering account restriction tools requested by users.
• Marketing (with consent): Where you have opted in, 7cx may send promotional communications about offers and new games. You may withdraw consent at any time by contacting support.

4. Legal Basis for Processing

7cx processes your personal data on the following legal bases:

• Contractual necessity: Processing required to perform the contract established when you register and use the 7cx platform, including account management, payment processing, and service delivery.
• Legal obligation: Processing required to comply with applicable legal requirements, including KYC, AML, and age verification obligations.
• Legitimate interests: Processing for fraud prevention, platform security, and service improvement where these interests are not overridden by your data protection rights.
• Consent: Processing for marketing communications, where you have provided explicit consent.

5. Cookies & Tracking Technologies

7cx uses cookies and similar tracking technologies on its platform. The following categories of cookies are used:

• Essential cookies: Required for the platform to function correctly, including session management and login state persistence. These cannot be disabled without impairing platform functionality.
• Analytics cookies: Used to collect aggregated, anonymised data about how users interact with the 7cx platform, enabling us to identify and resolve technical issues and improve the user experience.
• Preference cookies: Used to remember your platform settings and preferences between sessions.

You can manage cookie preferences through your browser settings. Disabling essential cookies will affect the functionality of the 7cx platform.

6. Data Sharing

7cx does not sell, rent, or trade your personal data to third-party advertisers or marketers. Your data may be shared with the following categories of third parties only to the extent necessary for the stated purpose:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and any other payment service providers used to process your transactions. Sharing is limited to the information required to complete the transaction.
• Identity verification providers: Third-party KYC services used to verify identity documents.
• Game software providers: Platform game providers receive the minimum data required to deliver game services, such as a session token. They do not receive your full personal profile.
• Legal and regulatory authorities: 7cx will disclose personal data to law enforcement or regulatory authorities where required to do so by applicable law or a valid legal order.
• Professional advisers: Legal counsel, auditors, and other professional advisers under confidentiality obligations where access is necessary to provide their services to 7cx.

All third parties with whom 7cx shares personal data are required to maintain appropriate security measures and are prohibited from using your data for any purpose beyond the specified service.

7. International Data Transfers

In the course of operating the 7cx platform, personal data may be processed on servers or by service providers located outside Pakistan. Where such transfers occur, 7cx takes steps to ensure that your data receives a comparable level of protection to that which it receives in Pakistan, including through contractual data protection clauses with service providers.

8. Data Retention

7cx retains personal data for as long as your account remains active and for a period thereafter as required by applicable legal, regulatory, and operational requirements. Specifically:

• Account and KYC data is retained for a minimum of five years following account closure, in accordance with AML regulatory requirements.
• Transaction records are retained for a minimum of five years following the date of the transaction.
• Communication records are retained for a minimum of two years following the date of communication.
• Technical and usage data is retained in identifiable form for up to twelve months and may be retained in anonymised, aggregated form indefinitely for analytics purposes.

9. Security Measures

7cx implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and the 7cx platform.
• Encryption of sensitive data at rest, including financial information and identity documents.
• Access controls limiting internal access to personal data to authorised personnel on a need-to-know basis.
• Two-factor authentication available for all user accounts to protect against unauthorised login.
• Continuous monitoring of platform activity for anomalous patterns indicating potential security incidents.

Notwithstanding these measures, no internet-based system can guarantee absolute security. Users are encouraged to take their own security precautions, including using a strong and unique password for their 7cx account and enabling two-factor authentication.

10. Your Rights

Subject to applicable law, you have the following rights in relation to the personal data 7cx holds about you:

• Right of access: You may request a copy of the personal data 7cx holds about you.
• Right of rectification: You may request correction of inaccurate or incomplete personal data.
• Right to erasure: In certain circumstances you may request deletion of your personal data. Note that 7cx may be required to retain certain data for legal and regulatory compliance purposes even following such a request.
• Right to restrict processing: In certain circumstances you may request that 7cx limit the processing of your personal data.
• Right to data portability: You may request a machine-readable copy of the personal data you have provided to 7cx, where technically feasible.
• Right to withdraw consent: Where 7cx processes your data on the basis of consent, you may withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.

To exercise any of these rights, contact 7cx customer support via live chat or by email at [email protected]. 7cx will respond to data rights requests within a reasonable period, and in any event within thirty (30) days of receipt.

11. Minors

The 7cx platform is strictly for users aged 18 years and above. 7cx does not knowingly collect personal data from persons under the age of 18. If 7cx becomes aware that personal data has been collected from a minor, that account will be suspended and the data will be deleted. If you believe a minor has registered a 7cx account, please contact support immediately at [email protected].

12. Responsible Gaming Data

Data relating to responsible gaming activity – including deposit limits set, self-exclusion requests, cooling-off periods, and any responsible gaming flags applied to your account – is treated with heightened sensitivity. This data is used solely to administer the account restrictions you have requested and to comply with any applicable responsible gaming obligations. It is not used for marketing purposes. Self-exclusion records are retained for the full duration of the exclusion period and for a reasonable period thereafter to prevent re-registration in violation of the exclusion. For more information, visit our Responsible Gaming page.

13. Changes to This Policy

7cx may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform features. Material changes will be communicated to registered users via the platform or by email. The date of the most recent revision is displayed at the top of this page. Continued use of the 7cx platform following notification of changes constitutes your acceptance of the revised Policy.

14. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the personal data 7cx holds about you, please contact us:

Email: [email protected]
Support: 24/7 live chat available on the 7cx platform
Response time: Under 2 minutes on live chat; email responses within 48 hours

18+ 7cx is for adult users only. Please gamble responsibly. Users are responsible for complying with applicable local laws.